NeuroID, a technology firm founded in 2015 at the University of Arizona with the support of Tech Launch Arizona, has been acquired by global credit firm Experian. NeuroID's unique anti-fraud technology will positively impact Experian, allowing the firm to further mitigate fraud risk and better serve its clients. NeuroID was founded in 2015 by Eller College of Management professor of management information systems and Muzzy Endowed Chair Joe Valacich and Jeff Jenkins, a then-Ph.D. student at Eller who is now a professor of information systems at Brigham Young University's Marriott School of Business.